The ASEAN Music Showcase Festival (AMS) in its second edition will be holding its 3-day event online in September.
The festival’s showcase will go online from September 11 to 12 on YouTube while featuring performances by artists across the region. A private networking event will follow the showcase on September 13 and will also be holding virtual speed meetings to provide opportunities to new artists to connect with global music industry professionals.
The festival presents co-organizing countries Indonesia, Malaysia, Philippines, Singapore, and Thailand, with Cambodia and Vietnam in addition to the lineup.
According to the AMS co-founder Piyapong “Py” Muenprasertdee, the Covid-19 pandemic gives a unique opportunity for artists and festival organizers.
The director of educational, governmental, and overseas partnership of Bangkok-based music company Fungjai, Py, said that due to the pandemic, a lot of showcase festivals worldwide are transitioning online which saves the artists from the effort and the expense of travel and accommodation in order to be able to join. Both the international music professionals and talent buyers were also jumping on this virtual online landscape as well which gives opportunities to the more export-worthy artists.